Legal · 01

Privacy Policy

This is written to be read, not to be survived. If anything here is unclear, email team@impactranks.com and ask.

1. Who we are

Impact Marketing LLC, a Georgia limited liability company, trading as Impact. We build and host websites for home service businesses across the United States. We are based in Athens, Georgia, United States. Our email is team@impactranks.com.

This policy covers impactranks.com and the forms, calls, texts and emails that flow from it. It does not cover our clients' own websites, which are governed by their own policies.

2. What we collect

Two kinds of information: what you type, and what your browser reports.

What you give us

• Your business name, or your website address, or both.
• Your name, phone number and email address, when you choose to give them.
• Anything else you tell us in a form, an email, a text, or on a call: your trade, your service area, what you dislike about your current site.
• If you book a call, the answers to the questions on the booking form, and the time you picked.

What your browser reports

• Your IP address and your browser's user-agent string.
• Which pages you looked at, when, and which link or ad sent you.
• Advertising identifiers, including Meta's click identifier (fbclid) and its browser cookie, when you arrive from a Meta ad.

We do not ask for and do not want: your Social Security number, a government ID number, a bank account or card number, your credit score or income, health information, or precise location. Do not send any of it. If you send it anyway, we delete it.

3. Why we collect it

• To build the website preview you asked for, and to show it to you.
• To call, text and email you about a website for your business.
• To run the booking calendar and remind you about a call you booked.
• To bill you and keep records, if you become a client.
• To measure which ads work, so we spend less on the ones that don't.
• To meet our legal and record-keeping obligations, including keeping proof of consent and honoring do-not-call requests.

We do not sell your personal information for money, and we are not in the business of monetising data. Our revenue comes from clients paying us to build and host websites.

4. Advertising, the Meta pixel, and server-side tracking

This section is longer than it needs to be, because most privacy policies are vague here and it is the part people actually care about.

We advertise on Facebook and Instagram, which are run by Meta. To find out whether those ads work, we send information about what happens on this site to Meta in two different ways, and you should know about both.

The browser pixel

A small piece of Meta code runs in your browser on this site. It reports page views and form submissions to Meta, and it reads and sets Meta cookies on your device. This is a third-party request: your browser talks directly to Meta's servers.

The Conversions API: the server-side one

Separately, our own server sends Meta a record of the same events. This happens after you leave the page and your browser is not involved.

Meta uses what we send to match events to accounts, to measure and report on our ads, and, for its own purposes rather than ours, to target advertising and improve its systems. Where the law lets us restrict that, we set Meta's Limited Data Use flag so Meta acts as our service provider rather than for itself.

This is processing for targeted advertising, and we are telling you so plainly because at least one state requires exactly that disclosure and it is the honest description regardless.

We may also use analytics to count visits and see which pages get read. If we do, it is listed in section 5.

5. Who we share information with

We share what is necessary with the companies that run parts of our business. We do not sell your information, and we do not hand your contact details to unrelated businesses to market to you.

We also disclose information when the law requires it, when we need to enforce our agreements, and, if the business is ever sold, to a buyer, who would be bound by this policy or give you notice of a new one.

6. Calls and text messages

If you give us your phone number and tick the consent box, you are agreeing that we may call and text you about a website for your business, including using automated dialling technology or a prerecorded or artificial voice. Consent is never a condition of buying anything from us. You can buy without agreeing to be texted, and you can agree to be texted without buying.

Message frequency varies. Message and data rates may apply. Reply STOP to any text to opt out, or HELP for help. You can also opt out by calling or emailing us, or by telling us on a call. You do not have to use any particular method, and we will not insist on one.

We honor opt-out requests within ten business days at the outside, and in practice immediately. We keep a record of your request for at least five years so we do not contact you again by mistake. We maintain a written internal do-not-call policy and it is available on request. Just ask.

We call between 8am and 9pm in your local time, not ours.

7. How long we keep it

• If you never become a client: up to two years from our last contact, then deleted.
• If you become a client: for the life of the engagement and seven years after, for tax and contract records.
• Proof of your consent to be called or texted: at least five years after the last message we send you. We keep this to protect you and us: it is the record of what you actually agreed to.
• Do-not-call requests: at least five years, because that is how long we are required to honor them.
• Advertising event data at Meta: governed by Meta's own retention, currently up to two years.

8. Your choices and rights

Whatever state you live in, you can ask us to do any of the following, and we will:

• Tell you what we hold about you.
• Give you a copy of it.
• Correct it.
• Delete it, unless we are legally required to keep it, a do-not-call record being the main example.
• Stop calling, texting or emailing you.
• Stop processing your information for targeted advertising.

Email team@impactranks.com with what you want. We will respond within 45 days and normally much faster. We will not charge you, and we will not treat you differently for asking.

If we say no, which would be unusual, you can appeal by replying to our answer and saying you want it reviewed. We will look again and write back within 45 days explaining the outcome.

9. How to opt out of advertising tracking

Three ways, all of which work:

• Tell us. Email us and we will suppress you. This is the most reliable option.
• Use your browser. If your browser or an extension sends a Global Privacy Control signal, we treat it as a request to stop advertising tracking and we honor it.
• Use the industry opt-out tools. optout.aboutads.info and networkadvertising.org/choices let you opt out of interest-based advertising from participating companies, including Meta and Google. You can also change your ad settings inside Facebook and Instagram directly.

Blocking cookies in your browser settings also stops the pixel. It will not stop our server-side reporting, which is why the first option above exists.

10. If you are one of our clients

When we build and run a website for you, we handle information on your behalf and under your instructions: your customers' inquiries, your form submissions, your call records. That information is yours. Specifically:

• You can ask for an export of your leads and form submissions at any time, and on the day you leave.
• We will not use your customers' information to market to them, and we will not use it for any other client.
• We will not text your customers using consent they gave to us, and we will not text our leads using consent they gave to you. Consent does not transfer, and we do not pretend otherwise.
• Your Google Business Profile stays owned by you. We ask for manager access, not ownership, and we hand it back within seven business days of you asking, whatever the state of your account with us.
• Your domain name stays registered to you, in your own account.

11. Security

The site is served over HTTPS. Access to our systems is limited to people who need it and protected by multi-factor authentication. We do not store card numbers. No system is perfect, and we are not going to claim ours is; if something happens that affects you, we will tell you.

12. Children

This is a business-to-business service. It is not directed to children, we do not knowingly collect information from anyone under 18, and our advertising is not targeted to minors. If you believe a child has given us information, email us and we will delete it.

13. State-specific notices

Privacy law in the United States varies by state, and the honest position is that most of the comprehensive state statutes do not currently apply to a business our size. We are giving you the rights in section 8 anyway, because drawing a line based on your ZIP code would be a strange way to treat people.

• Sale of personal information. We do not sell personal information for money. Some state laws define "sale" broadly enough to include sharing data with an advertising platform for something other than money. We have described that sharing in section 4 so you can judge it yourself, and you can opt out under section 9.
• Targeted advertising. We process personal data for targeted advertising, as described in section 4. You can opt out under section 9.
• Sensitive data. We do not collect it and we do not sell it.
• Profiling. We do not make automated decisions about you that have legal or similarly significant effects.

14. Changes, and how to reach us

If we change this policy we will update the date at the top. If a change is significant (a new category of information, a new company we share with, a new purpose) we will say so at the top of this page for at least 30 days, and we will not apply it retroactively to information already collected without telling you.

Impact Marketing LLC
Athens, Georgia, United States
team@impactranks.com

Effective 29 July 2026